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Article #136: Succeed By Counting Your Chickens - Three Success Lessons From The UK Apprentice

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Three key success lessons emerged from Muhammad also claimed to be the best but
'The Apprentice'. 'The Apprentice' is a he was not applying for a job as an
very popular reality TV show in both the apprentice i.e. some one who is ready to
UK and the USA. This article is based on learn.
the UK version of the show which features Another favourite to win probably blew
Sir Alan Sugar who, like Donald Trump, is her chances at the interviews as well.
a highly successful businessman. Ruth is a very successful manager and
Sir Alan Sugar, the East End boy who sales woman but she, at times, appeared
became a multimillionaire businessman arrogant and even aggressive.
with a reputation for blunt speaking and She shocked one interviewer by failing to
toughness, spent about twelve weeks this knock on the door when she barged in for
year selecting an apprentice to run one her interview. She was fond of describing
of his business projects. herself as the badger. Her real name was
More than 10,000 people applied for "The Ruth Badger and she lived up to it.
Apprentice" and a chance to get a She made large claims for what she had
six-figure salaried job with Sir Alan achieved in previous jobs. Her
Sugar. The 14 finalists had done well to interviewer found these difficult to
get into the last stages of the process believe: "She sounds like wonder woman!"
but only one would win the prize. In her final interview with Sir Alan she
I did not learn as many lessons about did not sound like a future apprentice
success in business or in life from the should:
program as I had hoped but there were "I am the all rounder. I will increase
three important success lessons which are your revenue; I've already got the
worth remembering. skills"
Sir Alan, himself, was asked at the end If she already had the skills, why bother
of the program what lessons he had to be an apprentice? Even a tough
learned. His answer was a surprising character like Sir Alan does not want to
one: "You don't buy a hundred chickens have to deal with an over confident
for a hundred pizzas!" 'badger'.
He was referring to a task set early in In the end the job of apprentice went to
the process of evaluating the candidates the quietly confident but determined and
to be his apprentice. ambitious Michelle Dewberry who started
One bright spark called Syed Ahmed had her business life as a check out girl
been given the job of ordering the food with very few exam passes to her name.
ingredients necessary for an event in Michelle had probably not been as
central London. His team would use the successful as Paul and Ruth in the tasks
ingredients to make food that people they were set but she managed to remain
would buy from their food stall. The aim in control of herself even when fiercely
was to make a profit which was greater questioned.
than that of their rival team. Nor did she lose her control in the final
Syed's team decided to offer Italian food event when she found her team were
including pizzas. Syed acted with letting her down. Instead she gave her
careless abandon and total disregard for opinion of their behaviour forcefully and
detail. He ordered a hundred chickens then took effective steps to put things
without figuring out how many chickens right.
would be needed to make one pizza. He Michelle, like Sir Alan, came from a
also did not bother to enquire what size tough background and like him could swear
the chickens were. They turned out to be like a trooper. Plenty of people had told
huge! her she would fail but this added to the
His team, as you can imagine, ended up by flames of her desire to make more of
wasting a large amount of money before life:
they started selling and in the end the "I have many people saying to me you are
pizzas did not sell that well. Large going to be on the dole. That's what
numbers of very large chickens were drives me."
eventually thrown away and Sir Alan like When Michelle started the assessment
any good businessman does not like to process she heard the other candidates
have his money wasted. talking about how great they were and how
Many businesses and other enterprises much better they were than the others.
fail because people do not keep a close She wisely kept her self-confidence to
check on the money they are spending. Sir herself:
Alan explained forcefully that he did not "People underestimate me because I'm not
like to see people p*** his money up loud or cocky; they meet me and think I'm
against the wall. a bit quiet, or I'm a bit blonde,
All of us need to learn the importance of whatever, and they are sadly mistaken."
counting the numbers involved in any Michelle is, in fact, a very attractive
enterprise whether they are about blonde and always takes care to present
chickens or anything else. Success is herself well. Sir Alan could hardly have
often a numbers game whether you are failed to notice this and the way she
counting calories or the number of press could persuade people with her feminine
ups you perform daily or the money you charm.
save every month. This is not a politically correct asset
Many candidates did well in the tasks but, given Michelle's other qualities,
they were set but then blew their chances might well have given her the edge.
in the interviews near the end of the Three main success lessons emerge from
elimination process. They had no idea this year's apprentice. They apply to
what kind of businesses Sir Alan was anyone who wants to succeed whether as an
running even though they claimed to be apprentice or working on their own.
keen to have a job in his organisation. Don't waste money especially if it
They had failed to do their homework and belongs to your employer!
came into the interviews totally Do your home work. One ancient writing
unprepared. Success usually involves says: "If ye are prepared, ye shall not
doing one's homework. "Preparation fear."
Prevents P*** Pot Poor Performance" to Do not come across as big headed unless
use words that Sir Alan did not but might you plan on working on your own! Simply
have used! appear quietly confident and give every
Paul Tulip, a head hunter, was one of the task, as Michelle did in her own words:
most successful candidates but he had "110 per cent!"
failed to prepare for the interviews. He Eventually people will judge you by your
had also failed to hand in a decent CV. actions and results rather than by your
His other mistake was to appear arrogant over confident words. Read the story of
rather than confident. One interviewer David and Goliath again!
took an instant dislike to him. Part of If you find acronyms helpful, remember
the interview went as follows: the word CAN.
Paul: "I think I am brilliant!" You can achieve almost anything you
Interviewer: "Don't keep saying that!" desire if you remember the importance of
Paul: "I can get on with anyone!" the following three key success traits
Interviewer: "You don't get on with me!" and techniques which make up the acronym
Paul never recovered his status with Sir CAN:
Alan after the interviews. Later he Confidence i.e. have confidence in your
explained his arrogant attitude. ability to learn new skills and to
"I thought I'd better say that I am the persevere until you achieve those goals
best and then I have something to live up which you desire most.
to." Advance Preparation i.e. prepare as
His girlfriend commented: "He says he's thoroughly as possible for whatever you
the best every day. I just say: 'Of are trying to achieve. Make lists of what
course you are darling.'" you need to do or learn. Work on these
The interviewer was less tolerant: "I key tasks every day.
didn't like him. At 25 you can't be the Numbers i.e. keep a close check on the
best. He's just a chancer." actual numbers or details of what you are
Sir Alan also commented that Paul was too doing or pay some one else to do this for
cocksure. you. Checking numbers will keep you in
Paul's strategy might have worked if he touch with reality. Start counting your
had been a great boxer like Muhammad Ali. chickens!






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