| We recommend a 4 week phase to launch your | | | | Press Release - FREE |
| martial arts school. You want to use a | | | | |
| shotgun approach by applying lots of methods | | | | For information on these methods go to the |
| of marketing which will create synergy. Your | | | | marketing department. |
| only objective is to make as many people as | | | | |
| possible aware of the launch, and to attend | | | | Week 4 |
| the event. | | | | |
| | | | Write a Press Release about the Launch of |
| Martial Arts Marketing Methods: | | | | your School and send to every available |
| | | | publication and then follow up with a call to |
| Posters - 30 x A3 full colour approximately | | | | the relevant person |
| 40-60 | | | | |
| | | | Put 30+ posters all around your new schools |
| Flyers - 20K A5 colour both sides flyers | | | | area (shops, schools, takeaways, public |
| approx 500-700 | | | | places etc) |
| | | | |
| Press Adverts - 15 x 3 b&w advert approx | | | | Put out flyers with posters where possible in |
| 150-200 | | | | piles of 50 |
| | | | |
| FREE Trial Passes - business card size colour | | | | Give out FREE Trial Passes to all the |
| both sides 80-100 | | | | businesses who display posters/flyers for |
| | | | their employees and family - think win win! |