| We recommend a 4 week phase to launch your | | | | Press Release - FREE |
| martial arts school. You want to use a shotgun | | | | For information on these methods go to the |
| approach by applying lots of methods of | | | | marketing department. |
| marketing which will create synergy. Your only | | | | Week 4 |
| objective is to make as many people as possible | | | | Write a Press Release about the Launch of your |
| aware of the launch, and to attend the event. | | | | School and send to every available publication and |
| Martial Arts Marketing Methods: | | | | then follow up with a call to the relevant person |
| Posters - 30 x A3 full colour approximately 40-60 | | | | Put 30+ posters all around your new schools area |
| Flyers - 20K A5 colour both sides flyers approx | | | | (shops, schools, takeaways, public places etc) |
| 500-700 | | | | Put out flyers with posters where possible in piles |
| Press Adverts - 15 x 3 b&w advert approx | | | | of 50 |
| 150-200 | | | | Give out FREE Trial Passes to all the businesses |
| FREE Trial Passes - business card size colour both | | | | who display posters/flyers for their employees |
| sides 80-100 | | | | and family - think win win! |