| We recommend a 4 week phase to launch | | | | For information on these methods go to |
| your martial arts school. You want to | | | | the marketing department. |
| use a shotgun approach by applying lots | | | | Week 4 |
| of methods of marketing which will | | | | Write a Press Release about the Launch |
| create synergy. Your only objective is | | | | of your School and send to every |
| to make as many people as possible aware | | | | available publication and then follow up |
| of the launch, and to attend the event. | | | | with a call to the relevant person |
| Martial Arts Marketing Methods: | | | | Put 30+ posters all around your new |
| Posters - 30 x A3 full colour | | | | schools area (shops, schools, takeaways, |
| approximately 40-60 | | | | public places etc) |
| Flyers - 20K A5 colour both sides flyers | | | | Put out flyers with posters where |
| approx 500-700 | | | | possible in piles of 50 |
| Press Adverts - 15 x 3 b&w advert approx | | | | Give out FREE Trial Passes to all the |
| 150-200 | | | | businesses who display posters/flyers |
| FREE Trial Passes - business card size | | | | for their employees and family - think |
| colour both sides 80-100 | | | | win win! |
| Press Release - FREE | | | | |