| When I was young I read "The Death of a | | | | reading this, that question is answered. |
| Salesman", the Classic story of chasing the | | | | Second, putting a price on your passion; it's |
| American dream of wealth and success. This | | | | difficult to attach money to something you feel |
| story hit home at an early age. One of the major | | | | so strongly about. Associating love with money is |
| messages is that you should pursue something | | | | difficult some times, but if the message and |
| you really care about. Because when you find | | | | service are presented in the correct manner, |
| something you're passionate about, the rest will | | | | people will see the value in what you offer and will |
| always take care of itself. After reading that | | | | gladly compensate you for it. The trick is how to |
| story, it became my belief that if I found | | | | present yourself and your product. |
| something I loved, the rest would fall into place. | | | | Finally, finding people who appreciate the value in |
| At first, after I graduated college, it was all about | | | | what you have to offer. Knowing how and where |
| the money. I wanted to buy things and | | | | to find people who appreciate what you do and |
| accumulate as much wealth as possible. But at the | | | | feel the need to protect themselves and their |
| end of the day, they were just things and it was | | | | loved ones is the final piece of the puzzle. |
| just money. Like an addict, you get caught in a | | | | The Professional Instructor program solves all |
| cycle of trying to recapture that initial feeling. | | | | three issues without going broke in the process |
| Soon I was going to have a pile of things and | | | | (and you can do it while you still have your day |
| that's it. I realized early that there has to be | | | | job). Unlike most martial arts programs that are |
| something more. | | | | designed to target children, the Self Defense |
| Now its 15 years later and I have figured out how | | | | Company Professional Instructor Program is |
| to earn a living doing what I believe in without | | | | targeted towards adults, a market segment |
| compromising my integrity. But more than that, I | | | | desperately in need of real personal protection |
| am not in the business of Self Defense, I'm in the | | | | skills. |
| business of really helping people help themselves. | | | | The mission is to spread the truth about self |
| Now this didn't happen without some serious trials | | | | defense. Between the system and a world wide |
| and tribulations. Like you, I had a few major | | | | network of Professional Instructors we will have |
| problems to solve. | | | | the tools to make the mission a reality, but we're |
| The major issues you have to address to avoid | | | | not there yet. We need "feet on the street" to |
| winding up like Willy Loman are three: | | | | make this happen. That's where you come in. |
| First finding something you believe in. Since you're | | | | |