| Martial arts training is an important contributor to | | | | created that can be used or resold at a profit.o |
| the health and wellness of American culture and it | | | | Messages can be modified to reflect events like |
| combines physical fitness with a lifestyle that | | | | tournaments and promotions.o Individual users |
| emphasizes discipline, honesty, respect for | | | | often carry the water with them and the brand is |
| authority and the rights of others. | | | | further extended and promoted.o Pure water is |
| The martial arts industry has a small number of | | | | popular and universally accepted as contributing to |
| large companies and franchises but the mainstay | | | | good health. The message of the private label |
| of the business is the small dojo owned and | | | | effectively reaches more prospects as use |
| operated by an accomplished martial arts | | | | grows.o Effective cost is low and response to the |
| instructor. As a result, it is important for the | | | | brand message is rapid.o Consumable advertising |
| individual dojo to segment itself in the | | | | creates a lasting message and impression. |
| marketplace by emphasizing the uniqueness of its | | | | What to Look for in a Private Label Water |
| brand in the marketplace. | | | | Supplier |
| Private label drinking water is an ideal way to | | | | There are a number of private label water |
| promote a dojo brand because it combines | | | | suppliers but they vary widely in the quality of |
| healthy water with a durable and attractive | | | | their product offerings. There are three areas to |
| message. | | | | investigate when choosing a supplier: |
| Martial Arts in America | | | | 1.Quality of Water |
| Anyone who has ever been involved with martial | | | | As a high-intensity sport, martial arts require |
| arts training quickly realizes that it is more than | | | | proper hydration with water of the highest quality. |
| the physical aspects of punching and kicking. The | | | | High quality water in terms of health and taste is |
| successful participant comes to understand that | | | | also critical for the acceptance of the product and |
| martial arts training is life style training with equal | | | | brand message. If the water is low quality or |
| emphasis upon the physical, mental and spiritual | | | | tastes bad then the branding will fail. The best |
| leading to a confident but respectful individual. | | | | quality water on the market today is purified |
| There are many schools of martial arts in the | | | | using a distillation/ filtration/ oxygenation process |
| United States and dojos are located in almost | | | | that removes all impurities, including all bacteria, |
| every town and city. Training involves basic | | | | and creates a light, refreshing taste. |
| physical fitness, technique, strategy and tactics, | | | | 2. Quality of Label Design and Production |
| sparing and participation in events and | | | | The label is the message part of the product and |
| tournaments that test various levels of skills. | | | | poor-quality labels send a poor-quality message. |
| Successful dojos are those that not only provide | | | | Production of a poor-quality message is a waste |
| high quality training but appeal to all age groups in | | | | of money and adversely affects the image of the |
| society. An important element of any successful | | | | brand. |
| dojo is the appeal to youth. | | | | It is very important to know that the vast |
| Martial Arts and its Impact on Youth | | | | majority (almost all) of the private label |
| Many dojos are aware of the youth interest in | | | | opportunities in this country come from water |
| martial arts and offer programs that appeal to | | | | resellers (not bottlers) with desktop-model |
| youth and schools. These programs are significant | | | | "thermal" (or "thermal wax") printing devices with |
| because they share the martial arts philosophy of | | | | a quality level that cannot compare well to even |
| character building through physical and mental | | | | consumer-grade inkjet printing devices widely |
| conditioning and respect for adults, institutions and | | | | available for less than $200 at your local |
| the rights of others. Many programs tie continued | | | | electronics store. These label printers are very |
| training privileges to continued academic success. | | | | cheap in both quality and cost, typically ranging |
| Youths who have participated in martial arts | | | | from $10-20k depending on configuration, and are |
| training tend to be confident individuals of | | | | widely used throughout the private label water |
| character, often highly resistant to peer pressure | | | | industry because of their low cost. |
| to undertake smoking, drinking, drug usage and | | | | In steep contrast, a quality label, i.e., one that |
| other undesirable activities that are harmful to | | | | looks like a top-shelf brand that you might find in |
| youth. | | | | your local gourmet grocery store, needs to be |
| Growing a Martial Arts Business | | | | produced with professional-quality equipment using |
| The martial arts industry however is a business, | | | | professional-grade printing equipment. There are |
| and competition is always a factor to deal with | | | | three types of printing equipment that can |
| particularly for the owner/operator of an individual | | | | produce a high-quality label. |
| dojo. A customer base must be established to | | | | 1. Rotary offset lithography; |
| the point that the bills are paid from memberships | | | | 2. Flexography; and |
| and cash flow is critical. Each owner must | | | | 3. High-quality digital presses. |
| convince prospects and customers that there is | | | | For most smaller runs (under about 10,000 units), |
| value added in their membership and that the | | | | digital equipment offered by Heidelberg or HP is |
| individual dojo is different from the competition. | | | | the most cost effective solution, but instead of |
| To be successful, it is critical that a brand is | | | | $10-20k, the minimum equipment costs for these |
| developed and promoted. The brand is an | | | | professional solutions range from $750k to $1.25M |
| essential element to any business because it | | | | per station. |
| shows how the business is different from the | | | | These facts are a little dry to read about, but |
| competition and enhances the strong points of | | | | very important to understand when choosing a |
| the offering. | | | | private label bottler -- because those who sell |
| There are many ways to promote a brand but | | | | low-quality labels would have you believe that |
| avenues like advertising and public relations are | | | | nothing better is available because of the short |
| expensive and the effects tend to be more | | | | runs required by private label customers. Nothing |
| noticeable in the long term. Therefore, small | | | | could be further from the truth. |
| businesses like martial arts studios need to rely on | | | | In order to succeed, your label must be |
| smaller and simpler brand development | | | | professionally designed and produced with |
| opportunities in order to differentiate themselves | | | | high-quality materials using a printing process that |
| in their marketplace. | | | | renders a high-quality result. Waterproof lamination |
| One of the most practical and cost effective | | | | is also required for long lasting labels. This is easily |
| means of brand promotion for small business is | | | | achieved for an affordable unit cost using the |
| the use of private label pure drinking water (also | | | | right equipment for the job. |
| known as custom label bottled water). | | | | 3. Quality of Customer Service |
| Private Labeled Drinking Water | | | | The design and production of private labeled |
| Private label drinking water is an ideal and powerful | | | | drinking water is complex and requires intense |
| way to promote a brand. Essentially private | | | | interaction between the customer and supplier. |
| labeling allows businesses to design and develop a | | | | Communication and a culture of customer service |
| label with a custom message and attach that label | | | | excellence is a prerequisite to the creation of an |
| to a bottle of healthy drinking water. A result of | | | | effective brand message and a successful |
| this process is the creation and promotion of a | | | | product. Without a significant commitment to |
| brand with a clear message. Because of the | | | | customer service on the part of the supplier, the |
| immediate and permanent nature of the bottled | | | | branding exercise will fail. |
| water product, consumable advertising is created | | | | Choose a quality supplier to help develop your |
| that leaves a lasting message in the mind of the | | | | brand offering and to produce your and create |
| consumer. | | | | success for your martial arts company or other |
| Some of the benefits of private labeled water | | | | small business. |
| include:o A high-quality, custom message is | | | | |