| As famed economic forecaster Harry Dent calls | | | | news is that correct formulas and new twists |
| it; "The Great Shake Out." | | | | apply to every marketing tactic. |
| Shake Outs occur on all levels; small, medium and | | | | The lesson- you need to constantly test new |
| large businesses are all effected. And the martial | | | | twists, turns and ideas on old principles! |
| arts business industry is sometimes hit really hard... | | | | 2) Get Back to Basics- Some gurus in the |
| How many martial arts schools have closed in | | | | industry seem to forget history sometimes. The |
| your area? How many mom and pop shops have | | | | Martial Arts Business has and always will be a |
| packed it in? Then- you can't help but see what | | | | business centered around YOU - the owner of |
| has happened with GM and Chrysler, right? | | | | the school. Yes- of course you can have all kinds |
| It's all a shake out! But here's the good news... | | | | of systems that run your school (I know because |
| In every shake out period the businesses that are | | | | I have created and used a ton of them). But the |
| savvy enough to recognize what's going on and | | | | people behind the system and how they (or you) |
| leverage the shake out end up being the leaders | | | | interact with your students and clients is the glue |
| for years to come! | | | | that holds it all together. |
| I want YOU to be one of those leaders! | | | | 3) Timely Information- It's no longer about |
| So here are 4 simple tips to grow in "The Great | | | | "information" it's about timely information. There's |
| Shake Out!" | | | | plenty of "how to" out there. And if you are new |
| 1) New Ideas applied to Old Principles- | | | | to the martial arts business of course you need |
| Principles never change- but strategies and ideas | | | | how to information. But if you've been paying |
| must constantly be worked on. Here's an | | | | attention for any period of time and you've got |
| example. How many times have you heard that | | | | the basics of running your martial arts business |
| you should do birthday parties for your school? | | | | down then you must seek out "timely |
| Tons- right! Well- Did you know that there are | | | | information." Basically, timely information is made |
| ways to Really get tons of new students from | | | | up of tools you can use in your business, this |
| birthday parties? There are. One simple way is to | | | | week, this month and right away. |
| do them for free. One thing we know is that | | | | 4) Move Fast- and take Action! |
| none of your students will celebrate their birthday | | | | I hope you'll take a minute to think about what |
| alone. They'll bring a ton of friends. Then all you | | | | you can do to grow your martial arts business in |
| have to do is follow a proven formula and you'll | | | | the shake out! |
| turn thier guests into students. And the good | | | | |