| There is one thing that most martial arts school | | | | aspects. This isn't creating a difference; this is |
| owners overlook - it is purpose. Why do they | | | | making a disease worse through tolerance. The |
| engage in the martial arts school business? Is it | | | | exclusion of purpose in a martial arts business plan |
| merely because of the possible profit that they | | | | is really contagious because people won't really |
| can have? In their heart of hearts, what is their | | | | pay much attention to it. But granted the kind of |
| ultimate purpose? | | | | tolerance mma business owners have regarding |
| A lot of people claim that once they have a | | | | lack of purpose, how long will their business last? |
| martial arts business plan, everything will be | | | | Probably not as long as they would have wanted |
| smooth sailing. Wrong. A martial arts business plan | | | | it to. |
| is only something written in print. Anytime of the | | | | Moreover, most martial arts business plans are |
| day it can be erased or deemed impossible to | | | | more focused in starting a martial arts school. |
| achieve. What I've noticed about present martial | | | | What happens after you've built your martial arts |
| arts business plan is that they are more | | | | school? What will happen next? Starting a martial |
| profit-driven. Yes, there are goals but more often | | | | arts school should not be the only focus here. |
| than not, this is just the general answer of: a. | | | | Although making a great impression is fine, making |
| teaching martial arts as a form of self-defense, | | | | a lasting impression is way better though. You do |
| and b. to generate more profit. After all, a martial | | | | not want your clients to tire of you so easily and |
| arts school is still business. | | | | brand your school as "one of those schools." I bet |
| So what is it (really) that makes you decide to | | | | you would want your school to be recognized as |
| build your own mma school business? Most mma | | | | THE school for mixed martial arts. |
| school business owners do not know the answer | | | | Therefore your mma business plan should extend |
| to this question. Not knowing the answer is | | | | to what your purpose is and how will you achieve |
| actually the first of the many signs of a stagnant | | | | this not only in the start of your martial arts |
| business. A business wouldn't grow if the head is | | | | school. Don't content yourself on mere survival; |
| not fully into it. It's like forcing yourself to go to | | | | pride yourself on being on top of the game. As |
| work everyday when you know that you'd be | | | | early as the conception of the idea of a mma |
| happier doing something else. What most martial | | | | school, examine your thoughts to determine why |
| arts school owners overlook if the passion to | | | | you have developed that idea in the firs place. Is |
| make a difference. | | | | it merely to teach mma or is it something more |
| Almost every month, more and more dojos are | | | | to that? Don't be embarrassed because the only |
| built only to find out that they are similar to the | | | | embarrassing things are those not fully mentioned |
| other existing dojos but are better in some | | | | until the end. |