| div id="body"> | | | | make it yours, you've got to drill it 10,000 times." |
| Dear Forward-Thinking Acupuncturist, | | | | That's what we were told in training. |
| A long time ago, after becoming an Apprentice to | | | | That same principle carries over to your |
| my martial art teacher, SiFu Dwight Woods, I | | | | acupuncture business. If you want to get more |
| almost decided to teach martial art for a living. | | | | patients coming in through your front door then |
| I've always looked for a way to help people | | | | you need to implement a few, very crucial, yet |
| (even in the "darker" days of my life) and martial | | | | dead simple... direct marketing strategies. |
| art at the time was one of the only ways I saw | | | | You might not get it just right the first time, but |
| that I could truly impact someone's life. | | | | that's OK. Just keep listening, reading and staying |
| I couldn't do it working a nine-to-five at some big | | | | plugged in to the stuff that makes better, |
| corporate building acting like some kind of robot | | | | smarter and richer. |
| and I couldn't do it begging on the street for | | | | You need to drill and stay "plugged-in" so you |
| money. | | | | transform yourself into an acupuncture marketing |
| I figured if I opened up a martial art school I could | | | | machine! |
| teach people not just martial art but the principles | | | | It takes some time... but the results of your |
| and life lessons martial art comes with... and at the | | | | "training" will ultimately give you more time to do |
| same time become financially successful. | | | | what you love and will be like the magic |
| SiFu Dwight took me under his wing and really | | | | treatment you've always wanted... you'll be able to |
| gave me a "leg up" over a lot of other school | | | | stop worrying about: |
| owners. The secret to his success was using | | | | - How many patients you'll see this week |
| powerful direct-response marketing. | | | | - How to drive more people to your business |
| You see, a lot of martial art school owners and | | | | - If you'll even be able to take a vacation this |
| most small business owners for that matter have | | | | year |
| a message and honestly do want to help people | | | | - If you'll have any free time to be with your |
| improve their lives in some way. That's why they | | | | family |
| started their own business in the first place. | | | | - If you'll be able to pay the rent this month |
| The problem lies in trying to find the balance | | | | - How your competition is doing |
| between being well compensated and not "selling | | | | - How much you think you should charge per |
| out". | | | | treatment |
| Remember, "hope" is not a good business model. | | | | - How much you marketing costs |
| Their really are very important details that can | | | | - How you'll be able to pay employees |
| make or brake your business, whether it's a | | | | - And much, much more... |
| martial art school, a printing company or even a | | | | Don't forget that "good is good enough" and put |
| acupuncture clinic. | | | | those plans into action immediately. |
| These are the key secrets that SiFu Dwight and | | | | You can't help people if you can't even help |
| other top marketers passed down to me. | | | | yourself... so the more money you make, the |
| "If you want to get something 'perfect' and really | | | | more people you can help. |