| 1 - Leverage through the right people. This is | | | | owner) or some junior staff member or assistant |
| certainly a no brainer. When you get the right | | | | to appear on a major local TV station where all |
| people helping you it can give you tremendous | | | | of your prospects would be watching what you |
| leverage. Whether they are getting paid or just | | | | did and most importantly said, who would send? |
| helping you out because they want to see you | | | | Yourself of course! |
| succeed doesn't matter. What matters is if they | | | | When your martial arts marketing is done |
| are the "right people." | | | | effectively it is like sending your best "case" for |
| If you can get the right person to follow up on | | | | joining your school and your best offer to 100's |
| some past prospects for you while you are | | | | and sometimes 1000's of people. It amazes me |
| teaching or doing something else you can really | | | | that so little care goes into what martial arts |
| increase your student count. For many years I | | | | business owners put out there in the form or |
| showed up personally as a guest for numerous | | | | marketing. A powerful marketing piece, message |
| after school, summer camp, pre-school and men | | | | and offer can give you a ton of leverage. The |
| and women's groups in my area. Once we had | | | | wrong one is like flushing your time and money |
| some "staff" I trained them on how to replicate | | | | down the toilet, so watch out! |
| what I was doing. Then, through the power of | | | | 3 - Leverage through technology. The martial arts |
| leverage, they began showing up in my place | | | | business owners who don't embrace this one are |
| while I worked on other things. | | | | really going to be left in the dark. Do you have to |
| Of course the key word is "right" people. | | | | be "techie" or "nerdy" to leverage yourself |
| Systems can give you leverage but if the wrong | | | | through technology? NO! You must look at like |
| people are carrying them out you'll end up worse | | | | you do electricity; You don't really care how it |
| off. So be careful, but ambitious when training | | | | works but you love its benefits. Technology can |
| others on your school's systems. | | | | be a powerful martial arts business website, email |
| 2 - Leverage through marketing. The correct | | | | marketing, social media and a bunch more. The |
| marketing can produce amazing results for your | | | | right technology can give the leverage over your |
| school. Marketing is really "selling multiplied." Think | | | | martial arts business competition that you need to |
| about this... | | | | succeed and prosper. |
| If you had a choice of sending yourself (the | | | | |